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Home > Articles > Dealer vs. Broker
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Dealer vs. Broker
 Occasionally, the image of our industry is tarnished by the poor business practices and poor ethics of a few individuals or firms who broker in linking buyers and sellers. These companies induce a high added cost while adding little, if any, value to a transaction. Critical Power Exchange is not an equipment broker. Brokers often tie up a seller's equipment without payment for extended periods of time while attempting to secure a buyer. When a buyer is eventually found, often the broker uses false urgency to re-negotiate the terms originally anticipated by the seller. Too often, sellers have given up their equipment, but received no payment, and buyers have paid for, but never received the equipment they purchased. Buyer and seller beware!
CPE is different. Our secure financial resources allow us to buy the equipment outright, at the agreed to price, and, in most cases, pay for the equipment in full before we take possession of it. Not only does this provide a "clean" transaction, it gives our customer immediate and certain payment for their assets. Additionally, CPE often adds significant value by handling the details, including disconnection, removal and shipping.
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